![]() ![]() It surpassed the number of items sold on Black Friday the year prior, the e-commerce giant’s biggest Black Friday yet at the time.īy submitting your email, you agree to our Terms and Privacy Notice. According to Amazon, consumers across nine countries bought over 34 million items on the first Prime Day, then just 24 hours. It was also a way to pump sales in what is normally an offseason for the company. It was a way to reward members of its Prime program, which started in 2005, and to bring consumers into its ecosystem of products and services. But Amazon has managed to help make it into a hot item to buy among consumers in mid-July each year thanks to Prime Day, its now 48-hour deal extravaganza.Īs the saying goes, if you build it, they will come, which in Amazon’s case means poof! inventing a shopping holiday out of thin air.Īmazon Prime Day first launched in 2015, initially as a way to celebrate Amazon’s 20th birthday (to the extent companies can have birthdays, I guess). The sweltering heat doesn’t exactly put people in the mood for a hearty stew. You might not think an Instant Pot would be at the top of your summer shopping list. ![]()
0 Comments
Leave a Reply. |